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A new business financial learning experience for women entrepreneurs

At The Finance Cafe, we help you reach your full potential as entrepreneurs. We want you to feel confident, capable and connected to your business. We want you to see the full story of your business and what’s behind the numbers. As women entrepreneurs ourselves, we know that for most of us, there’s more to the bottom line than money; that our businesses provide a path to reaching our goals, meeting our responsibilities and being able to take care of the people and things we care about most. But as financial professionals, we also know that to do all of these things, we need a healthy, profitable and sustainable company and to do that, we need financial literacy skills that enable us to take control of our business finances. In our financial literacy program you'll learn how to read the story of your business - one number at a time.

FEEL CONFIDENT

When we don’t know what our financial statements are telling us, it’s hard to trust we’re making the right decisions for our company.

At The Finance Cafe, we’ll help you feel more confident in the decisions you make and trust in yourself as the decision maker.

FEEL CAPABLE

It’s hard to create a profitable, healthy and sustainable business if you don’t know the numbers.

At The Finance Cafe, we’ll teach you how to see a clear financial picture of your company and how to use the information to make informed business decisions.

FEEL CONNECTED

Business is personal. If you’re not getting what you want out of your business, why would you stay the course?

At The Finance Cafe we’ll help you build a better relationship with your business so you can spend more time doing what you love.

HEAR FROM SHANNON AND SHAUNA: WHY WE'RE CHANGING THE NARRATIVE

YOUR FINANCIAL LITERACY

Do You Know ...


What makes up a your business’s financial statements?


Take Our Quiz

Do You Know ...


What can increase your business’s profits?


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Do you Know ...


What information is on your business’s balance sheet?


Take Our Quiz

Do You Know ...


What composes your business’s working capital?


Take Our Quiz

Do You Know ...


What makes up your business’s cash flow?


Take Our Quiz

Test your knowledge with our financial literacy quiz

The quiz is quick - get your results instantly

WHAT YOU CAN EXPECT IN OUR PROGRAM

INCREASE CONFIDENCE

Gain confidence the minute you join. Get to the heart of the financials to show you how to see the story of your company through numbers.

SEE YOUR FINANCIAL STORY

Get to the heart of the financials to see the story of your company. Feel connected to your business in a new way.

LEARN AT YOUR OWN PACE

Learn anytime, anywhere.  The course is designed to be concise, progressive and easy to follow. 

LEARN THE TOOLS

Learn how to turn everyday financial observations – the good, the bad and the ugly – into decision making tools.

LEVERAGE EXPERIENCE

Leverage the experience of a banker and an accountant  – Shannon and Shauna have helped hundreds of women entrepreneurs feel confident and competent in their financial understanding and management.

SEE WHAT'S AHEAD

Learn how to recognize opportunities and early warning signs from reading your financial story. 

OUR PROGRAM

Your Money Mindset

For any business owner, money is more than just the bottom line. Businesses don’t start without money. They don’t grow without money. And they don’t survive without money. As entrepreneurs, setting financial goals is essential to our success as is recognizing that every decision we make along our business journey has a business and personal financial impact.

Takeaways from Module 1

  • Your relationship with money and its impact on your entrepreneurial journey
  • How to define your money mindset by diving into your financial beliefs, perceptions and behaviours
  • How to identify money blockers
  • How to identify and set personal goals and their connection to your business’ performance
  • The interconnectedness between your personal and business finances
  • Your current financial position – personal net worth and credit profile
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES

Financial Fundamentals

If you were to tell the story of your business, what would that story be? What would it mean if you could tell the story of your company through numbers? Would you feel more empowered by the decisions you were making? Would you feel more confident in your abilities as an entrepreneur? Would you feel more connected to the business you’ve created? You can’t achieve the business of your dreams without being intentional about the numbers and knowing how they come together to form a story.

Takeaways from Module 2

  • Learn why your financial statements are your primary decision making tools
  • Learn how to generate the financial information you need
  • Understand what makes up your financial statements
  • Understand your assets, liabilities and equity
  • Understand where cash is moving in and out of your business
  • Use your financial information to focus on areas of the business that need your attention – no more guessing where you need to focus
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES

The Profit Story

The hard truth: owners of failing companies are less in tune with how much revenue is generated by sales of products or services. This disconnect leads to funding shortfalls that can quickly put a small business out of operation.

It’s time we talk about profit.

Takeaways from Module 3

  • How to calculate profitability using the Income Statement
  • The different types of profit
  • How to calculate profit margins:  gross profit, operating and net profit margins
  • How to see the picture of your company’s profitability and understand why it is or isn’t profitable
  • Why profitability impacts ability to access financial capital (spoiler alert: access to financial capital is one of the biggest barriers women entrepreneurs face in their business journey)
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES

Cash is Queen

In module 3 we looked at how your company makes money. In module 4 we tackle one of the biggest myths: profitable companies can’t go bankrupt. We’ll use the Balance Sheet to show the relationship between profit (Income statement), cash (balance sheet)

Takeaways from Module 4

  • Why profit does not equal cash
  • The reason profitable companies go bankrupt
  • How cash flow and profit interact
  • How and why cash gets “trapped” and how to unlock it
  • How the selling and buying cycle impacts cash (cash conversion cycle)
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES

The Solvent Business

In module 2, you learned about the balance sheet and income statement. In module 5, we show the relationship between these statements as they relate to liquidity and solvency and teach you how to calculate these important metrics through your company’s financial statements.

Takeaways from Module 5

  • Why liquidity and solvency are critical to a business’ success
  • How to calculate liquidity and solvency
  • How to use the results to strengthen solvency and liquidity
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES

Your Financial Roadmap

Up until now, we’ve looked at your company’s past and current performance. Now it’s time to take all that information and build the financial roadmap for your company’s future. Isn’t it exciting to think you’re in the driver’s seat on where you want to go?

Takeaways from Module 6

  • The Importance of connecting your personal and business goals
  • The components of a business budget
  • The connection between your financial statements and budget
  • How to prepare a budget
  • How to forecast your cash flow
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES

The Financing Landscape

In this module, we’re diving deeper on things that women need to know about financing, from the role that financial capital plays in a business, the types of different sources of capital and to the barriers women encounter along the funding journey.

Takeaways from Module 7

  • The role of financial capital throughout your business journey
  • The different types of financial capital
  • How bankers and investors think
  • The barriers women confront when accessing financial capital
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES
MODULE 1

Your Money Mindset

For any business owner, money is more than just the bottom line. Businesses don’t start without money. They don’t grow without money. And they don’t survive without money. As entrepreneurs, setting financial goals is essential to our success as is recognizing that every decision we make along our business journey has a business and personal financial impact.

Takeaways from Module 1

  • Your relationship with money and its impact on your entrepreneurial journey
  • How to define your money mindset by diving into your financial beliefs, perceptions and behaviours
  • How to identify money blockers
  • How to identify and set personal goals and their connection to your business’ performance
  • The interconnectedness between your personal and business finances
  • Your current financial position – personal net worth and credit profile
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES
MODULE 2

Financial Fundamentals

If you were to tell the story of your business, what would that story be? What would it mean if you could tell the story of your company through numbers? Would you feel more empowered by the decisions you were making? Would you feel more confident in your abilities as an entrepreneur? Would you feel more connected to the business you’ve created? You can’t achieve the business of your dreams without being intentional about the numbers and knowing how they come together to form a story.

Takeaways from Module 2

  • Learn why your financial statements are your primary decision making tools
  • Learn how to generate the financial information you need
  • Understand what makes up your financial statements
  • Understand your assets, liabilities and equity
  • Understand where cash is moving in and out of your business
  • Use your financial information to focus on areas of the business that need your attention – no more guessing where you need to focus
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES
MODULE 3

The Profit Story

The hard truth: owners of failing companies are less in tune with how much revenue is generated by sales of products or services. This disconnect leads to funding shortfalls that can quickly put a small business out of operation.

It’s time we talk about profit.

Takeaways from Module 3

  • How to calculate profitability using the Income Statement
  • The different types of profit
  • How to calculate profit margins:  gross profit, operating and net profit margins
  • How to see the picture of your company’s profitability and understand why it is or isn’t profitable
  • Why profitability impacts ability to access financial capital (spoiler alert: access to financial capital is one of the biggest barriers women entrepreneurs face in their business journey)
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES
MODULE 4

Cash is Queen

In module 3 we looked at how your company makes money. In module 4 we tackle one of the biggest myths: profitable companies can’t go bankrupt. We’ll use the Balance Sheet to show the relationship between profit (Income statement), cash (balance sheet)

Takeaways from Module 4

  • Why profit does not equal cash
  • The reason profitable companies go bankrupt
  • How cash flow and profit interact
  • How and why cash gets “trapped” and how to unlock it
  • How the selling and buying cycle impacts cash (cash conversion cycle)
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES
MODULE 5

The Solvent Business

In module 2, you learned about the balance sheet and income statement. In module 5, we show the relationship between these statements as they relate to liquidity and solvency and teach you how to calculate these important metrics through your company’s financial statements.

Takeaways from Module 5

  • Why liquidity and solvency are critical to a business’ success
  • How to calculate liquidity and solvency
  • How to use the results to strengthen solvency and liquidity
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES
MODULE 6

Your Financial Roadmap

Up until now, we’ve looked at your company’s past and current performance. Now it’s time to take all that information and build the financial roadmap for your company’s future. Isn’t it exciting to think you’re in the driver’s seat on where you want to go?

Takeaways from Module 6

  • The Importance of connecting your personal and business goals
  • The components of a business budget
  • The connection between your financial statements and budget
  • How to prepare a budget
  • How to forecast your cash flow
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES
MODULE 7

The Financing Landscape

In this module, we’re diving deeper on things that women need to know about financing, from the role that financial capital plays in a business, the types of different sources of capital and to the barriers women encounter along the funding journey.

Takeaways from Module 7

  • The role of financial capital throughout your business journey
  • The different types of financial capital
  • How bankers and investors think
  • The barriers women confront when accessing financial capital
IS IT TIME TO INVEST IN YOURSELF? - LEARN ABOUT OUR PRICES

HEAR FROM OUR COMMUNITY

Invest in yourself and your business!

Buying a membership to The Finance Cafe has never been easier. You can choose a one-time payment option or our four-month payment plan. Select the pricing option that works best for you and get started today.

ONE YEAR MEMBERSHIP TO THE FINANCE CAFE

$599

one-time payment

Register now!

Click the Register Now button and get started on your business financial journey.

ONE YEAR MEMBERSHIP TO THE FINANCE CAFE

$159

four monthly payments of $159

Register now!

Click the Register Now button and get started on your business financial journey.

Here are some of the great benefits you get with your membership:

  • Personal account with access to course for 12 months
  • Course video tutorials
  • Quizzes + surveys
  • Templates + worksheets
  • Priority support

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Have Questions or Want to Learn More? Send Us a Message

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